After a lifetime of working for other people in the financial sector (American Express, Military Funding, Ford Finance), with industry (DSM Business Academy, BOSNO) and government (Netherlands Foreign Investment Agency, Regional Development Agency East Netherlands), at business schools and training institutions (Royal Tropical Institute and TSM Business School) and, finally, an executive development institute (De Baak), I’ve finally developed something that is truly mine. The MBI method is based on the validated research of Prof. J. DiStefano and Prof. M. Maznevski of IMD. It also has elements of research conducted by Prof. H. Ghorashi (Vrij University, Amsterdam) and Roosevelt R. Thomas.

It is an amalgam of all this accumulated knowledge and experience into one: the MBI model. By following your own, personal variant of this model, you can increase your own effectiveness as well as that of your organization, you can increase your productivity and find innovative solutions, all within an intercultural context.

But the beauty of this – other than that it can be combined with many other models in many different business environments (individuals, teams, organizations) – is its effectiveness. Simply said, it works. Professor DiStefano and Professor Maznevski have acquired a small library of success stories using this exact method. See their interviews on the Financial Times website.

This is my passion. Welcome to it!



Diversity is increasing

Harmonizing of EU labor conditions, lowered barriers to legal immigration and access to global labor markets are increasing the level, variety and intensity of diversity across Europe. This trend is likely to continue as Europe becomes even more unified in its pursuit of a single economy.

Unmanaged diversity creates conflict

We have seen amongst our corporate and government clients a demand for intercultural understanding. Because of the increasing diversity in Europe, we anticipate that the demand will grow. Our experience is that if it is not properly managed, the diverse workplace will be stressful, ridden with conflict and counterproductive. The symptoms we have already see are friction, misunderstandings and miscommunications, lost opportunities, increased cost of doing business, ineffective teams and a general loss of productivity.

Well-managed diversity can create synergy

Multicultural teams have an enormous wealth of material with which to create innovative approaches to complex organizational challenges, and a great range of operating modes with which to develop new ways of implementing solutions. Today’s business cannot flourish without the creative value afforded by high-performing global teams.


The MBI Model

Mapping, Bridging, Integrating: Measurable increases in productivity and effectiveness can be gained by not only effectively managing differences in cultures among employees, but by leveraging the differences to provide added value.

The techniques are simple and easily taught, and apply to a wide range of diversity. They can be used in a variety of environments, at all levels of the organizations. This is the key to unlocking creative synergy in teams’ interaction processes – how they understand, incorporate and leverage their differences.

We’ve seen these unique teams create value by bringing highly successful products to market in record time, achieving quantum leaps in cost savings in a price-competitive industry, inventing new types of alliances with global suppliers and clients, and moving successfully into territory that others have been unable to conquer.

You can see an animated presentation of how this model works in practice here.