I’ve found the best quote in this article to be “Unless a company can connect diversity to business goals, it’s tough to keep investing in it.”

The only real business solution to diversity is to 1) recognize the differences, 2) link those differences to one’s own behavior and 3) integrate this behavioral change into business processes. This way it is possible to use the differences inherent in diversity to generate added value. This makes diversity investment a true investment that delivers returns, rather than a cost. Even more importantly, it justifies even more investment when times are tough, rather than reduction.

Read more: The business case for diversity – Washington Business Journal

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